Why You Should Embrace Twitter Lurkers | Communications Major | Scoop.it

Of the more than 100 million active users on Twitter, half log in daily, but only 60% have tweeted in the last month. What this should tell you is that so-called lurkers account for a large percentage of the average Twitter audience. There are many Twitter lurkers, searchers, and readers who may never tweet, but still have a great deal of value.