From "Binders Full of Women" to "You Didn't Build That," a look back at the best political memes from 2012.
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Communications Major
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Shifts and nuances in the way we communicate online.
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KazzaDrask Media
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Did you watch the election coverage Tuesday night? Did you notice Diane Sawyer slurring? Many people accused the legendary TV anchor of being drunk last night while covering the election while others insist that Sawyer was just exhausted. Read the tweets, watch the video. And you decide. 
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Seen to many as a game changer throughout the election, social media made election day historic in more ways than one. Twitter, in particular had a profound impact, becoming "a kind of nationwide caucus." Of note: The Obama campaign used Twitter at an 8-1 ratio in comparison to Mitt Romney.
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Decision 2012 was indeed historic. But mark this down as perhaps the last “social media” election. In four years, we won’t turn to social media to see what people have to say on Twitter, or Instagram, or Facebook. We’ll just simply turn to social media
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It is probably safe to go out on a limb and predict one winner in 2012. The meme.
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In the thousands of words spoken in Tuesday's presidential debate, it was four awkwardly phrased ones that set the Internet afire: "Binders full of women."
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Mitt Romney triggered a wave of Trapper Keeper nostalgia at Tuesday night's presidential debate when he made a comment about "binders full of women" in reference to women entering the workforce.
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Another company learns the downside of 'social media.' The appliance seller KitchenAid has apologized for an 'irresponsible tweet' about President Obama's grandmother, whom he invoked during last night's debate. Apparently, an employee mistakenly sent out the critical comment on the corporate account, rather than a personal one.
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GOP Presidential candidate Mitt Romney became the focus of another Twitter trend Monday — after he was caught on video telling an audience of wealthy donors that 47% of Americans “believe they are victims” and “will vote for this president [Obama] no matter what.”
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The Republican Convention saw more than 4 million tweets with a peak of 14,743 tweets per minute and 2.5 million-plus YouTube views..... After the convention, Twitter noted that Barack Obama’s tweeted response to Clint Eastwood’s empty-chair routine was the most retweeted tweet of the RNC.
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Clint Eastwood’s 12-minute rambling Republican National Convention speech endorsing presidential candidate Mitt Romney isn’t going “Unforgiven” in the viral world.
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The very groups who made the difference in President Obama's re-election are among the fastest adopters of social and mobile media. Can Republicans catch up?
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From the Big Bird memes to the animated GIFs of the candidates to the non-stop Invisible Obama jokes, the 2012 Election as a whole has been one of the most shared and commented-on events in social media history.
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In case you missed right-wing Twitter rants by Donald Trump, you can stop before driving "well past the last exit to relevance" and read them here. The Donald, as the world's greatest combover is still called, was about to end his latest "15 minutes" of fame, until NBC anchor Brian Williams came along and gave him another 41 seconds. This stopped Trump from tweeting about the Obama reelection as the end of the world and diverted him (for the time being) into tweeting about Brian Williams' TV ratings.
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The election may be over, but the online breakdown of how and why things went the way they did is still coming at us. Check out this infographic that analyzes the Facebook fan pages of both candidates in the final hours of the campaign to show some well-known and little known facts about the voters.
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It's hardly the most gut-bustingly funny routine a candidate ever came up with. But President Obama's claim that his opponent suffers from "Romnesia" appears to be going viral. That's right, just look for #romnesia.
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How will social media users vote in the upcoming U.S. presidential election? To find out, market research firm Lab42 surveyed 500 U.S. social media users.
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A survey reveals how Americans viewed the first presidential debate. The majority still used TV rather than digital devices. There wasn’t much difference across party lines — among Republicans, 9% went dual screen, as opposed to 11% of Democrats. Independents were the group that used two screens the most, at 13%.
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The recent surge in so-called second-screen behavior was vividly on display during last night's presidential debate, both on social networking sites and newer apps promoted by media companies. Said one viewer: “I can’t watch a debate anymore without having my iPhone in my hand. I don’t feel like I’m having the full experience if I’m not reading the reaction in real time.”
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The Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. Obama’s digital content also engendered more response from the public — twice the number of shares, views and comments of his posts.”Obama also has twice the number of Twitter retweets and YouTube comments, likes or views as Romney, and nearly 80 percent more Facebook likes", according to the report.
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"Thank you very much. Thank you. Thank you very much. Save a little for Mitt." And with that, famed actor and director Clint Eastwood concluded his introduction, and the only coherent segment of his appearance at the Republican National Convention on Thursday night. Check out the 10 best - er, um worst - lines from what pundits - and the Twitterverse - are calling Most. Crazy. Speech. Ever.
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Rep. Paul Ryan, Mitt Romney's recently announced running mate, has an active online presence.
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Haha politics, what a joke.