Communications Major

The Democrats have won the last two Presidential elections thanks to their savvy use of social media. Is the GOP ready to text them "Message received"?

Twitter released its new Vine app in January as a way to send short, 6-second, looping videos in the same way users send photos or 140-character message to their followers. 

It seems opponents of South Carolina Dem-candidate for a House seat have used Vine, the way Obama's team used Instagram. Very savvy indeed.

The Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. Obama’s digital content also engendered more response from the public — twice the number of shares, views and comments of his posts.”Obama also has twice the number of Twitter retweets and YouTube comments, likes or views as Romney, and nearly 80 percent more Facebook likes", according to the report.