Trump's Use of Social Media Helps Unravel Republican Party | Communications Major | Scoop.it
From www.nytimes.com - May 9, 2016 10:19 AM

“Trump leveraged a perfect storm,” said Steve Case, the founder of AOL, in an email message. “A combo of social media (big following), brand (celebrity figure), creativity (pithy tweets), speed/timeliness (dominating news cycles).”