"Second-Screen Behavior": On Twitter and Apps, Audience at Home Scores the Debate | Communications Major | Scoop.it

The recent surge in so-called second-screen behavior was vividly on display during last night's presidential debate, both on social networking sites and newer apps promoted by media companies.


Said one viewer: “I can’t watch a debate anymore without having my iPhone in my hand. I don’t feel like I’m having the full experience if I’m not reading the reaction in real time.”