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NBC has taken a lot of flack for its tape-delayed Olympic coverage.. The outcry has spawned the Twitter hashtag #nbcfail, which viewers have been appending to their complaints. The network has countered, however, with huge ratings for the prime-time broadcasts. Those ratings — more than the 2008 Beijing Games — seemingly support in-house research that those who have indulged in spoilers before the events are shown on television are actually more likely to watch them.
So, who’s right? The network or Twitter Nation? And how should it affect the future of Olympics coverage?
