Communications Major

Inside the company's grand plan for global domination. Think how Amazon once meant just "books" and you can follow the trajectory that Uber one day will not just mean "rides". 

While Uber is perhaps the most prominent tech start-up looking to shake up the car service and taxi industries, it is not alone. Here is a quick look at the approaches being pursued by various companies.

The ride-on-demand app company's disasters made it onto the front pages of The Washington Post, USA Today and the New York Times - all in one day.

Uber wants your vote of support. And it has hired a campaign manager to win you over.

Uber, a fast-growing start-up that promotes private car sharing, announced on Tuesday that it had hired the political strategist David Plouffe to be its senior vice president of policy and strategy. The move further signaled the grand aspirations of companies like Uber, which are challenging entrenched industries and running into resistance from some local governments.

What do Lyft, Airbnb, Uber, Pinterest, Wanelo and Anki have in common? It seem they share a similar purpose that could help describe the current era of consumer technology: Bringing the online world to the offline world.