Former self-described Google "search girl" and current Yahoo CEO Marissa Mayer says that "the future is personalization...where you're the query." Such searches will take into account all your history and preferences.
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Communications Major
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Shifts and nuances in the way we communicate online.
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KazzaDrask Media
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When Yahoo's Web 1.0 "fanbase" (i.e., those who grew up watching the Brady Bunch in its first iteration) collides head on with Web 2.0 (Tumblr and microblogging), what will the future be? 
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The Internet pioneer takes on one of the country’s biggest workplace issues in the hope of fostering more innovation.
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Ann Romney, wife of Mitt, goes Marie Antoinette one better when she refers to the 99% as "you people". New Yahoo! CEO Marissa Mayer's penchant for Chihuly glass sculptures, fashion and having the Killers perform live at her wedding are small potatoes compared to the Romneys' Swiss bank accounts, five homes and dressage hobby. You can get anything on the Internet (including your stolen car) forcing malls to get makeovers to compete with online shopping. This is what people are talking about online this week. Catch up with the 99%. Join the conversation.
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New services are moving beyond the Facebook approach, with tools to create new content instead of just sharing it.
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Is Marissa Mayer dragging Silicon Valley back to the Stone Age by ordering all employees back to the office or dragging slackers back to the Creative Age? New York Times columnist Maureen Dowd speculates on the Mayer's motives for shocking Silicon Valley this week.
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LOS ANGELES — The world's attention wavered between the tragic and the silly in 2012, and along the way, Web surfers searched in huge numbers to find out about a royal princess, the latest iPad, and...
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Yahoo's CEO pick surprised everyone. Now for the hard part: Fixing the company. Marissa Mayer is Yahoo’s seventh CEO in five years. Her best shot at reviving the company may be an area not conquered by her former employer Google: mobile.
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So if Marissa Mayer says that "the future is personalization," what impact will that have on news? Will journalism start to cater to each and every individual? Will this allow more bias-filled articles to come to light, based on an individual's search preferences? Will the ever-growing divide in the media be affected by this? That's something I'll probably end up seeing as I go on in life.