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Blue Apron eliminates two of the most common excuses for not cooking at home more often: the time it takes to shop for groceries and the difficulty of finding a recipe for a good dish that’s not too challenging to make.
Each week, the e-commerce startup mails its subscribers recipes for three different dishes and the exact amount of ingredients necessary for each meal to serve two people. The recipes are put together by a chef on staff and include some elaborate sounding dishes that all actually take less than 35 minutes to make, like BBQ cornish game hen, seared hanger steak and sweet miso cod.
