Communications Major

As it continues to be the gatekeeper for more than 2 billion active users’ data, one has to wonder: What if we, and not Facebook, were the ones in the digital driving seat? What if we bought out social media platforms from the Zuckerbergs of the world and owned them ourselves, or simply demanded to know how our data is being used? What if we even owned and could sell our data for personal profit, treating it as an income stream, instead of handing it to tech firms?

Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering.​

Your interest in Kim Kardashian West can tell researchers how extroverted (very), how conscientious (more than most) and how open-minded (only somewhat) you are.