For better or worse, getting one of Apple's new lower cost 5C iPhones isn’t just about ownership — it’s about "shownership", inspiring desire and jealousy in those around you that you’ve got the latest device.
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Communications Major
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Shifts and nuances in the way we communicate online.
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KazzaDrask Media
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To be fair to Mitt Romney, his copywriters and his proofreaders—all of whom allowed a typo spelling “America” as “Amercia” into Romney’s new iPhone app—“America” is kind of weird word. But in the digital age, typos aren't quite the diaster they used to be. 
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We all know that we’re a culture obsessed with our cellphones — but, can you really have an emotional connection with your iPhone? Results of a national survey by TeleNav, Inc. showed respondents’ strong attachment to their iPhones — revealing that one-third of Americans would be more willing to give up sex for a week than be without their mobile phone, 70% were women.
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