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If you secretly harbor the idea that Snapchat is frivolous or somehow a fad, it’s time to re-examine your certainties. In fact, in various large and small ways, Snap has quietly become one of the world’s most innovative and influential consumer technology companies. 
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Media and communication are converging. People are spending more time on messaging apps, which many say allow for multimedia exchanges and commerce in a more intimate setting than older social media sites.
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WhatsApp, the largest messaging service in the world, will now be under the command of Facebook. WhatsApp is the most popular messaging app for smartphones, according to OnDevice Research. Buying WhatsApp will only bolster Facebook's already strong position in the crowded messaging world. Messenger, Facebook's a standalone messaging app for mobile devices, is second only to WhatsApp in its share of the smartphone market.
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Instagram just announced Instagram Direct. It's a photo messaging feature. With Instagram Direct, you can send videos or pictures to a few select friends. In other words, it's Snapchat but the photos don't disappear.
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Facebook is dominating mobile Internet traffic all over the world. That's because different parts of the world want different parts of Facebook. In Africa, WhatsApp (which Facebook bought for about $22 billion last year) is huge.
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Facebook's Instagram app is launching photo and video messaging, just months after Snapchat, an app popular with teens, spurned a $3 billion Facebook bid.
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