Communications Major

Over the next year, we’ll start spending less time on Facebook. Those of us who used it to catch up on the news will find less of it to read. We’ll watch fewer videos, and we’ll see fewer advertisements. In theory, Facebook will make less money off us — or, at least, the rate at which it makes more and more money off us will slow.

Had you presented this scenario to Facebook executives a year ago, it would have been cause for alarm: evidence that something had gone deeply wrong on the platform, and a situation that called for an immediate solution. And yet as of today, it’s the company’s stated ambition: Facebook wants to shrink.

The average person spends more time on Facebook than any other leisure activity surveyed by the government except watching TV and movies.