Communications Major
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Communications Major
Shifts and nuances in the way we communicate online.
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The 2012 Polling Hall of Shame

The 2012 Polling Hall of Shame | Communications Major | Scoop.it

No wonder you were shocked when Mitt Romney and other Republicans went down, in some cases, big, on Tuesday night. Many polls were so off base it was laughable - until you stop and think that polling is an exercise in math, which is supposed to be subjective. When pollsters apply their own objectives, in this case, being Republicans, the truly do skew things up.

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Political Pollsters Struggle to Identify Trends in Cellphone Voters

Political Pollsters Struggle to Identify Trends in Cellphone Voters | Communications Major | Scoop.it

Analysts are tweaking methods to better include the views of voters who only have cellphones: some hang up on those who also have landlines, others turn to the Internet.

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Google's Crystal Ball: How Does the 2012 Election Look from the Search Window?

Google's Crystal Ball: How Does the 2012 Election Look from the Search Window? | Communications Major | Scoop.it

By comparing Google search rates for voting information so far this year with search rates on comparable dates from previous elections, we might already be able to get a pretty good idea of the composition of the 2012 electorate.

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