TV Soap Operas Back Away From the Edge, Thriving Again | Communications Major | Scoop.it

It’s a back-from-the-dead plot twist worthy of a soap opera. While only a few years ago the daytime drama was an endangered species, four long-time soaps are thriving with better story lines and increased viewers. Social media "has been really instrumental in drumming up the excitement among the fans instantly and creating a more expansive and really fun way to enjoy the shows as part of a community.”