Communications Major

You know those little blue check marks next to names of Twitter account holders "verifying" for the rest of us that these folks are indeed the real deal? Like has-been TV star and ad pitchman William Shatner? You wouldn't take a tweet from an "unverified" William Shatner seriously, but a "verified" William Shatner? Well, heck, it's like he's speaking directly to you - and only you - through your Twitter feed. Apparently, Shatner thinks the little blue check mark should only be bequeathed to those of his stature (and presumably above). Social media managers be damned.

Apparently Shatner, who has a social media manager himself (according to his Twitter feed), took to firing off his own tweets over the weekend. His social media guy must keep 9-5, M-F hours and be unavailable during downtime for damage control. Which makes those little blue check marks all the more dubious, don't you think?