Communications Major

This weekend, as you brunched in beautiful weather and desperately tried to dodge the Fashion Week traffic, San Francisco's startup scene was consumed by yet another TechCrunch Disrupt and its attendant hackathon.

One of the demos? Something called “TitStare.”

The name, unfortunately, is pretty self-explanatory.

It's time to ban the old boy's club practice of Booth Babes at trade shows, starting with the Consumer Electronics Show (CES) held in Las Vegas each January. Oddly, while most women attendees find the Booth Babes distasteful (at best), a reporter finds out that no one has ever made a formal complaint. Now you can. Sign the petition that appears in this story.

Dick Costolo, Twitter’s chief executive, joined a debate on Twitter over reports of the dearth of senior women at Twitter and the absence of any on its board. Then he made a joke referring to one (male) tech academic as "the Carrot Top of academic sources."

Being an 'it girl' for tech may help Yahoo change its dated image, but it's not without some controversy.

Yahoo CEO Marissa Mayer posed for the September issue of Vogue, and guess what? This photo spread isn't causing the backlash we might expect.

Why?

Mayer’s shot is feminine and sensual while still being very corporate, says branding expert Karen Leland. Mayer holds an iPad with her face on it, says Leland, stressing she has a body and a brain. “To me she’s trying to create an integrated message that yes I’m a CEO but I’m also a feminine woman and that makes me powerful.”